There may be extra conditions you want to add to your contract. How exactly is payment going to be made? When are invoices going to be sent? How much time does the advertiser have to pay their bill? What payment methods are acceptable? If you're using a platform or agency you won’t need to worry about this, as payment arrangements will be sorted out by the platform or agency. It's up to the influencer to ensure he or she complies with the rules. The FTC has taken a greater look at influencer marketing in recent times. For instance, “if you reach X people, or get Y users referred you get $Z. You should also include any possible bonus incentives.
There are many ways that a brand can pay an influencer, from giving them free product, to paying an agreed flat rate, to making performance-based cash payouts. For example, if an influencer works for BMW, then it would be typical to include a phrase saying they couldn’t work for Ford for three months. The advertiser will probably also want to ensure that the influencer doesn't work directly for their competition. If that is the case, they will want the influencer to guarantee that they only share information that is relevant to the influencer marketing campaign. It is likely that any business working with an influencer will share private and relatively sensitive information. This may be a contentious issue, so it is important that any approval expectations are discussed before they are presented in an influencer contract. Any approval process that the advertising firm expects the influencer to follow.These could include things like mentioning specific phrases or competitors by name. A list of things the advertising company wants to avoid the influencer referring to in his/her posts/statuses.What will be provided as approved content and briefing materials for the influencer to use? The influencer contract needs to be very specific on what are the specific requirements for terminating the contract by either party. Cancellation clauses based on non-performance, poor performance, breaking brand rule guidelines (like “no swearing” etc).What precisely is the influencer expected to do as part of this contract? Are there any penalties for late posting? If the expectations are in any way complex, or if this is likely to be a longer term contract, you might want to add a separate Schedule of Services. How long are you intending for this influencer relationship to remain in force? Is this a contract for a one-off campaign, or do you intend there to be a long-term relationship between the influencer and the advertising brand? You will want a simple description of what the contract is about. You will want to include the basics, such as the names of the parties involved, and the date you draw up the contract. Standard agreement terms that you're entering into a contract between the advertiser and the influencer.These are some of the typical sections you may choose to include in your own influencer contract: So you need to adapt our template contract to fit your own circumstances. Not all influencer/advertiser relationships are identical.
In most of these cases, the money flows from Brand to Platform / Agency to Influencer.Īlthough we can provide you with our sample influencer contract template, it is important that you adapt it to suit your particular needs. In particular, they will have their own rules regarding payment.
And of course, it will be more complex - there are three parties involved in these contracts, not just two. Of course, if you utilize the services of a platform or agency, you will probably work with their customized contract template. If you have a clear-cut influencer contract, then everybody has clarity. It is only fair for everybody involved if they know where they stand. Therefore, it is important that you write up some form of influencer contract or agreement. It involves a business making a legal relationship with an independent contractor. In many ways, the relationship between a brand and an advertiser is similar to a freelance writing relationship.